Wednesday, March 11, 2020

ATL To the 2nd Power

I'm in a nostalgic mood tonight, so I went digging through my tape collection to find something I haven't listened to in ages.  Preferably something that never gets written about online either, so I'd also have something good to blog about.  And I landed on 2nd Power's sole album, Da Soul Man from 1991 on WRAP/ Ichiban Records.  Their whole history's been pretty much slept on... perfect!  This'll be fun and educational.

Like I said, this album came out in 1991, but you know WRAP/ Ichiban.  They liked to scoop up indie artists that are already making noise and give them broader distribution.  They weren't great about marketing and pushing their artists into the big leagues, but they'd buy some half-page Source ads and get your tape stocked across the malls of America.

So yeah, then as you can guess, 2nd Power first came out with an indie single.  It was called "Don't Rush My Beat" on a little label in Georgia called So Low Records in 1989.  That's the one with the orange label.  So Low repressed it with a yellow label in 1990.  Either way, it's a fun, hype bass track with an MC named Boxx getting busy with his DJ Reggie Reg.  It had fast, but stripped down 808 beats, energetic MCing and some nice cuts.

I think (though I'm just guessing) they were called 2nd Power because there was two of them, but by the time they came out with their Soul Man album, you can see their roster expanded.  One of them is a second rapper named Hype-One... and I believe the other two are the dancers T-Rock and B-Rock.  We'll circle back to them later, because on this album, I don't think they do much besides contribute to some shouty background vocals.  In fact, I'd say the group is still mainly the original pair, since Boxx gets sole writing credit on every single song and is clearly doing the bulk of the rapping on this album.  But Hype-One does pop up to kick some verses and he manages to keep up on some high bpm tracks, so let's not sell him too short.

Their production's pretty tight, too.  I suppose credit is to be shared between 2nd Power themselves and a trio called Ain't It Bunky Productions, made up of Rock, G-Man and La Paco.  Their liner notes are a little unclear about exactly who did what, but Bunky and Power were working together before WRAP/ Ichiban and continued on with each other after, so I like to imagine it was a fairly loose, family affair.

Now, I don't know if it was the group's idea to try and prove their versatility, or (more likely IMHO) the label pushing them to expand in more commercial directions, but Da Soul Man weakens itself by trying to offer a little bit of everything.  They delve into street tales on "Livin' Like a Gangsta" and "People B Trippin," and sexy/ sappy love balladry on "Private Freak."  And every time they try that, they come up short.  Like the beat to "Livin' Like a Gangsta" is still okay, but these guys don't exactly stack up alongside the masters like CMW.  Songs like "Make It Fonkay" and the title cut have some fresh break-downs but the lyrics just feel like they were written to fill the space.

But fortunately, there's more material that sticks to their core strengths.  "Get Busy" has the two MCs exchanging verses on a hype track with Reggie Reg stealing the show with some slick turntablism, and "Funkay Drunk Ghetto Bass" relies a little too heavily on Luke-style shout & call responses for my tastes, but it lives up to its title.  They only came out with one more single through WRAP/ Ichiban, "People," which doesn't quite click, mixing P-Funk with smoother new jack swing vibes and unengaging rhymes.

And that was it for 2nd Power... technically.  But in 1993, an Atlanta group called Zone 4 dropped a single called "Drop That Pussy" on Pot Belly Records.  Who were Zone 4?  Why just Boxx, T-Rock and B-Rock with DJ Reggie Reg and co-production from Ain't It Bunky's Rock.  Plus a new guy called Money Mose.  It's presumably inspired by "Pop That Pussy," but this one's a little harder.  Then, in 1995, Boxx changed his handle to T-Mac (not to be confused with the T-Mac that's down with Indo G), and dropped another album with Ichiban called T-Mac and the P-Squad.  This time it's more blandly generic booty music; they that single "Jig-A-Loosie:" "come on, come one, come on, jig-a-loosie!  Come on, come one, come on, jig-a-loosie!  Come on, come one, come on, jig-a-loosie!  Git git git jig-a-loosie!"  And it's noteworthy that the squad seemed to consist primarily of a new partner named Krazy T and, you guessed it, DJ Reggie Reg.

So, yeah.  Even though there was just the one 2nd Power album, their legacy continued.  Reggie Reg also produced a couple other ATL artists, like Creep Dog and the G Boyz.  Anyway, Da Soul Man's pretty decent.  It's something you're probably going to want to skip around rather than play all the way through, but there's some really fun stuff on here.  I enjoyed my evening diving back in.

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