Platinum Is Fundamental

Platinum Ice Records is a new label co-owned by AB Money and Easy Moe Bee* ...which means you're pretty much guaranteed to get a lot of top-shelf production, giving them a nice head start on every other new label just coming out the starting gate. And this is their first release, a compilation label "sampler." The track-listing on the CD is kinda incomplete with the credits (and, yeah, there's no artwork at all, except a small "Platinum Ice" sticker on the back)... so for the sake of completion and my own convenience, I'm posting the full album track-listing, crediting every artists. I can't find production credits, though - they don't all sound like Easy Moe Bee's work. Anyway, here it is:

1. Ms Quick: You Should Have Known By Now
2. Ms Quick ft. Big Bub: Alright
3. Jay the Bossfather ft. AB Money, Smooth B and Swift: VIP
4. Jay the Bossfather: Boss In the Trap
5. Jay the Bossfather ft. AB Money, Mac A Don and (BU) Born Unfortunate: Keep It
6. (BU) Born Unfortunate ft. AB Money and Josi Wellz: Gab Gotcha
7. (BU) Born Unfortunate ft. Jay the Bossfather and AB Money: It's On
8. Tiger: It Ain't Cool
9. Tiger: Who I Am
10. Josi Wellz ft. (BU) Born Unfortunate: Roll Slow
11. Josi Wellz ft. Jay the Bossfather: What It Do

It's mostly straight hip-hop, but it opens with two tracks by R&B singer Ms. Quick... she's pretty good, and the instrumental for the first song is fantastic! Seriously, if this blog gets you to do nothing else, at least download that one song (they have one of those .99 per track download things on their myspace, which I link to below). I haven't been this into a straight R&B song since, like, The House Party soundtrack. Ha ha But, yeah; it's really dope. The second song is pretty bland, though. But after that, until you get to the two Tiger songs near the end (blah!), it's all straight hip-hop. Actually, I say "straight hip-hop," but there is a lot of singing on the hooks and what-not - not unlike what we used to hear from the Rappin Is Fundamental members who founded the label. In fact, a lot of times it's AB Money himself (which is frankly the reason I bought the CD).

The next song is the stand-out of the album, "VIP." Smooth Bee (yes, that one) does a verse and comes off slick. The instrumental sounds a little "fake, studio instrumenal"y (which in this day and age of fear of sampling, is all too rampant), but it still sounds good, and AB's constant background vocals and hook really elevate it.

Unfortunately, the rest of the album never really reaches those heights again... it's consistently OK. All the new MCs are fine but don't really stand out (from other rappers in the game today, or even from each other), except for Josi Wellz. He does a slow hip-hop sing-songy thing which is pretty cool but definitely dependent on getting solid production behind him (which he has on this sampler - I recommend you check out "Roll Slow").

More recently, PI Records just sent out an mp3 to everyone on their mailing list - the latest song by Jay the Bossfather, featuring Cappadonna, Masta Killer and AB Money (though AB's just on the hook, unfortunately) over a dope beat by Easy Moe Bee. It's fresh, but they only sent the clean version, which is fine until the third verse, which just becomes an unlistenable, edited mess. Guess we'll have to wait for the album.

He's also got some other songs on his myspace, including one with Grandmaster Caz, which is pretty dope. Jay isn't bad, but you can't help but wish Easy Moe Bee, AB and all these dope guest MCs would cut out the middle man and do a record together, instead of putting all that music and energy into playing a back-up role for this new guy. They could even give this guy a couple unwarranted guest spots, if they wanted, just to promote his upcoming project. Like I said, he's not bad. He's just kind of generic and unexceptional... he doesn't have the delivery of AB, the clever lyricism of Caz or the charisma of Masta Killer. Hell, they should just call up JR and put out the next seriously overdue RIF album.

Still, whatever they do, there's some real talent behind this label. Even the weakest tracks (well, except some of the R&B) are decent and will get your head nodding if it's playing wherever you are. They've definitely at least got my attention for what they're going to do next, which I'm sure is what this sampler was designed to do. If you want to check them out, too; the official site for Platinum Ice is platinumicerecords.com, and here's that myspace I mentioned (Jay's and the other PI artists' pages are linked in the Top Friends). Have fun. =)


*Along with two other guys who I don't think are involved in the music end.

Tags: AB Money, Platinum Ice, Easy Moe Bee, RIF, Jay the Bossfather, Rappin Is Fundamental